Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Alphabet

Microsoft

Apple has built up immense brand loyalty with consumers. Microsoft could be ideally positioned to profit the most from the future of AI.

Got $3,000? These 3 Stocks Could Double Your Money by 2030.

Amazon

AI's potential in business operations isn't confined to tech giants; traditional industries are also poised to benefit. AI isn't just about user-facing platforms, but also the backend software and specialized hardware.

3 Warren Buffett Stocks to See Skyrocketing AI Growth

This FAANG stock has crushed the market over the past five years, but it's down meaningfully since the start of August. Apple's impressive lineup of hardware and software has created a powerful ecosystem.

1 Reason Apple Stock Is a Screaming Buy, and 1 Reason to Avoid It Like the Plague

Apple is currently the world's biggest company with a market cap of around $2.7 trillion. It has several key growth drivers over the coming years.

Prediction: Here's How Much Apple Will Be Worth in 2030

As the anticipated iPhone 15 hits the shelves, investors are watching how this latest release will impact Apple Inc's (NASDAQ: AAPL) stock performance. Indeed, in the past years, Apple's iPhone release has positively impacted the stock due to factors such as the introduction of new features.

Is iPhone 15 going to ‘move the needle' for Apple stock?

Multiple reports indicate strong sales of the new Apple iPhone 15 in China, a significant market for both Apple and the global smartphone industry.

Apple Faces Tough Competition in China's Thriving Smartphone Market

Coca-Cola

Procter & Gamble

Coca-Cola's dividend yield is more than double the S&P 500 average. Apple's services segment is becoming a larger part of its revenue.

3 Warren Buffett Stocks You Can Buy in September and Hold Forever

Mark Zuckerberg and Meta want to build the metaverse, but Apple's ecosystem of products is already creating the foundation of an immersive future.

Tim Cook and Apple Are Running Circles Around Mark Zuckerberg's Metaverse Vision

Apple's Latest Event and the Fundamentals of Reinsurance

C3.ai

NVIDIA

In the world of tech, the artificial intelligence ( AI ) revolution holds promise, but beware of AI stocks to sell — they could temper the frenzy. In 2023, AI is booming, but not all AI stocks are solid.

Don't Get Burned. 3 Hot Stocks to Sell Before the Coming Cooldown.

Investors often focus on the sheer amount of growth delivered by shares of Nvidia, Apple, and Microsoft. But each company generates a ton of cash, part of which they return to shareholders in the form of a dividend.

Here's How Nvidia, Apple, and Microsoft Could Pay You $1,000 Per Year in Dividend Income

This year's installment of the iPhone comes with serious upgrades to its camera and no longer uses Apple's proprietary lightning cable, opting for USB-C instead.

iPhone 15 Global Debut Marked By Long Lines And Consumer Hype As Apple Looks To Turn Around Sales Slump

Apple CEO Tim Cook is in NYC on Friday for the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max launch in stores, after crowds stood in front all night.

Apple's iPhone 15 on sale, Tim Cook hits NYC store

Apple Inc (NASDAQ:AAPL)'s iPhone 15 hit the shelves today, generating extensive queues outside Apple Stores across major markets such as China, Europe, and the US. This on-ground fervor echoes the robust online pre-order activity observed earlier, indicating a significant consumer appetite for the latest generation smartphone from Cupertino, analysts at Wedbush wrote.

iPhone 15 launch sparks global frenzy with high demand

Apple's iPhone 15 lineup hit stores Friday as people waited in long lines across China, Europe and the US to be among the first to get their hands on one of the company's next-generation smartphones.

iPhone 15 hits shelves around the world. Here's what you need to know

Apple's latest devices arrived in stores Friday (Sept. 22). Among the new offerings available in-store and online are the iPhone 15 lineup and new Apple Watch lineup, the company said in a Friday press release.

iPhone 15 and New Apple Watch Arrive in Stores

Apple CEO Tim Cook made a surprise appearance to officially kick off the Apple 15 launch.

Apple CEO Tim Cook appears in NYC for iPhone 15 launch as stores draw crowds worldwide

Apple has seen its earnings sag in recent quarters due to a drop in demand for its iPhones.

Apple slashes pay raises for retail employees as revenue drops

Apple (AAPL) was up about 0.7% in early trade on Friday as its latest line-up of products, including the new iPhone 15 series, was rolled out in countries around the world.

Apple's iPhone 15 Goes on Sale Around the World

Customers flocked to Apple's stores Friday to get their hands on the new devices.

Apple CEO Tim Cook appears in New York to celebrate iPhone 15 release

Lawyers representing four British women who have accused controversial social media influencer and alleged sex trafficker Andrew Tate have called on Apple Inc (NASDAQ:AAPL) to reconsider hosting Tate's Real World Portal app on the App Store. A letter written to Apple by McCue Jury & Partners dated September 15 and published by The Guardian said its clients were “extremely concerned that you are hosting Tate's Real World Portal (RWP) mobile application on your Apple Store”.

Apple criticised for hosting Andrew Tate's Real World Portal app

Bank of America

Occidental Petroleum

Since becoming CEO of Berkshire Hathaway (NYSE: BRK-A  NYSE: BRK-B ) in 1965, Warren Buffett generated 3.7 million percent returns for investors. That's a staggering statistic, considering the S&P 500 returned some 24.7 thousand percent.

3 Stocks Delivering $2.8 Billion in Dividends to Warren Buffett Each Year

iPhone 15 Google searches exploded in the run-up to the release of Apple Inc's (NASDAQ:AAPL) latest mobile, with searches using the phrase ‘buy iPhone 15' jumping by close to 500% since the tech firm's live launch event earlier this month. Phrases ‘Pre-order iPhone 15' and ‘Apple' were also Googled more than 380% and 115% times respectively since the launch, research from InvestinGoal revealed.

iPhone 15 launch, Pro Max model driving preliminary sales for Apple

Apple's success isn't just about one product, it's about how many products work together.

Apple's Superpower? It's About the Ecosystem.

People flocked to an Apple store on Friday to pick up the latest iPhone, despite market worries that nationalistic fervor would dampen the U.S. company's sales in China.

News for Apple Stock (AAPL)