Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

NEW YORK — Apple is discontinuing its buy-now-pay-later service, known as Apple Pay Later, barely a year after its initial launch in the U.S., and will rely on companies who already dominate the industry like Affirm and Klarna.

Apple kills off its buy-now-pay-later service barely a year after launch

Apple is ending its Apple Pay Later service but will still offer users access to installment loans. Here's what you need to know.

Apple Shuts Down Buy Now, Pay Later Service in the U.S.

“We have a number of Apple issues. I find them very serious.

Apple has ‘very serious' non-compliance issues with key EU digital law, Margrethe Vestager says

Apple Inc., abruptly stopped offering its buy now, pay later service Apple Pay Later on Monday, saying other installment loan options will be available in the fall.

Apple ends its buy now, pay later service

ProShares Bitcoin Strategy ETF

Grayscale Bitcoin Trust

iShares Bitcoin Trust

NVIDIA

Technology Select Sector SPDR Fund

U.S. stocks struggle after softer than expected retail sales data. Predictions of Fed rate cuts in 2024 and 2025.

Softer Retail Sales, Rate Cuts And Tech's Top Targets

Apple, the tech giant known for its innovations, appears to be shifting its focus within its Vision product line. Originally planning to split the Vision line into two models — a high-end “Pro” model and a more affordable standard version — Apple is now reportedly deprioritizing the next generation of the Vision Pro headset.

Has Apple stopped work on next ‘Vision Pro' headset?

Apple has suspended work on its next high-end Vision headset, the Information reported on Tuesday, citing an employee at a manufacturer that makes key components for the Vision Pro.

Apple suspends work on next high-end headset, to focus on cheaper model, the Information reports

Apple has reportedly made concessions to end a European Union (EU) antitrust investigation into its mobile payments system. The tech giant will give its rivals more access to its contactless technology, thereby avoiding a fine, the Financial Times (FT) reported Tuesday (June 18), citing unnamed sources.

Report: Apple Aims to Settle EU Investigation Involving Contactless Payments

J.P. Morgan analyst Samik Chatterjee raised his target price on the stock.

Apple Stock Falls Despite New Price Target. It's Among the Highest on Wall Street.

Apple Inc. is reportedly close to resolving a longstanding investigation by the European Commission (EC) concerning its tap-and-go payment platform, Apple Pay. The EC had accused Apple in 2022 of breaking competition laws by limiting access to its contactless payment technology.

Apple set to avoid $40-billion fine by resolving EC probe over Apple Pay with concessions

MIAMI--(BUSINESS WIRE)--Addigy customers and employees rank this Apple Device Management leader as Inc.'s Best Workplace for 3rd year in a row, with an industry-best product.

Addigy Wins Awards for Best Apple Device Management and Inc. Best Workplace

Seen as left behind in the AI race, Apple has asserted itself with the introduction of Apple Intelligence. The launch briefly drove the iPhone maker back to being the most valuable company in the world.

Did Apple Just Become the AI Stock to Beat?

The tech giant is ending the service barely more than a year after it entered the buzzy area of consumer finance.

Apple Scraps Its Buy Now, Pay Later Product. Forget Payments, AI Is the Focus.

Reddit Inc

Super Micro Computer

An unfortunate aspect of the stock market is that certain companies can rapidly gain value as a result of bullish echo chambers. This can lead to a level of hype that sometimes obscures the real value or financial situation of a company.

Bubble Trouble: 3 Stocks Ready to Burst Under the Weight of Their Own Hype

Amazon

Alphabet

Microsoft

Tesla

Hedge funds have continued to double down on the ‘Long Magnificent Seven' trade, according to a new survey of hedge funds with $721 billion in assets, which shows the bet on top technology companies has now become one of most crowded trades on record.

‘Long Magnificent Seven' is now one of the most crowded trades on record, new poll shows

Apple has worked hard to create and maintain an image of being a champion of user privacy. Its refusal to create a backdoor for the FBI after a 2015 terrorist attack in San Bernardino, Calif., for example, earned widespread praise from privacy advocates and reinforced tech giant's image as a protector of personal data.

Apple's OpenAI partnership raise​s​ concerns about our data security and online privacy

Advanced Micro Devices

Intel

QUALCOMM

Apple has taken the wraps off one of the worst-kept secrets in the technology space: its plans for integrating AI into its consumer products. Everything from the Mac to iPad and iPhone (but oddly not the recently released Vision Pro, or the aging HomePod, or the Apple TV) will integrate some facets of the “Apple Intelligence” features slated for late this fall.

Why AMD, Intel, Qualcomm and other PC giants need Apple's AI effort to succeed

The Magnificent Seven companies are continuing to seize the AI opportunity at hand. As we head into the second half, there's a good chance the enthusiasm over new AI products could continue, especially as Apple (NASDAQ: AAPL ) helps pave the way for AI on the edge (slang for on-device AI).

3 Magnificent 7 Stocks to Buy Now: June 2024

Costco

Vertex Pharmaceuticals

Vertex Pharmaceuticals has a lock on its market, generating funds for its R&D pipeline. Costco Wholesale is a near-perfect fit for its market.

3 Top Stocks I'd Buy Today and Hold Forever Without Any Hesitation

If AI replaces search, it could cost Apple billions.

Apple's $20 Billion Artificial Intelligence Problem

Forget Nvidia (NASDAQ: NVDA ). All eyes are on Apple (NASDAQ: AAPL ) now as the stock to watch in artificial intelligence.

Forget Nvidia: Why Apple's AI Bombshell Could Trigger a 50% Surge in AAPL Stock

Coca-Cola

Coca-Cola and Apple are key holdings at Berkshire Hathaway, the holding company Warren Buffett has managed since 1965. A Wedbush analyst thinks Apple can soar to $275 per share.

Warren Buffett Holds $175 Billion of His Portfolio in 2 Stocks That Could Rise 13% and 29% According to a Pair of Wall Street Analysts

Apple discontinued its buy now, pay later service on Monday. The company is also looking to end its consumer banking partnership with Goldman Sachs.

Apple doesn't want to be your banker anymore

Apple has encountered significant issues under the European Union's sweeping Digital Markets Act (DMA), according to EU Competition Commissioner Margrethe Vestager. This legislation, aimed at regulating Big Tech companies, has put Apple under scrutiny for potentially non-compliant practices.

Apple faces serious issues under new EU tech rules, says Margrethe Vestager

Apple has a number of "very serious" issues under the European Union's sweeping Digital Markets Act, the bloc's competition chief Margrethe Vestager told CNBC Tuesday. In March, the European Commission, the EU's executive arm, opened a probe into Apple, under the new legislation aimed at reining in the power of Big Tech.

News for Apple Stock (AAPL)