
Amazon (AMZN) Stock Forecast & Price Target
Amazon (AMZN) Analyst Ratings
Bulls say
Amazon.com has demonstrated robust financial growth, with net sales revenue increasing by 12.38% year-over-year, reaching approximately $716.92 billion for the 12 months ending December 2025, reflecting strong demand across its core retail and service offerings. The company also reported a notable rise in advertising revenue by 22% year-over-year, attributed to enhanced demand and innovative AI-driven tools, further solidifying its position in the high-margin advertising space. Additionally, Amazon Web Services (AWS) has shown improving profitability, reporting a quarterly margin increase, while overall economic profit rose by 4.88%, highlighting the company's effective cost management and operational efficiency.
Bears say
The financial analysis indicates a negative outlook for Amazon.com, primarily due to a decline in return on capital (ROC) from 15.51% to 14.09% and a significant drop in international operating margins from approximately 4% to around 2%. Furthermore, the company’s trailing twelve months (TTM) free cash flow has plummeted by 71% year-over-year to $11.2 billion, impacted significantly by elevated capital expenditures of $128.3 billion. With intensifying competition, deteriorating margins, and potential pricing pressures in Amazon Web Services (AWS), the overall financial health of the company appears to be under considerable strain.
This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.
Amazon (AMZN) Analyst Forecast & Price Prediction
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