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BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 18 analyst ratings
Hold
Strong Buy 17%
Buy 22%
Hold 44%
Sell 11%
Strong Sell 6%

Bulls say

Bread Financial Holdings showcases a solid financial trajectory with a 1.8% sequential increase in deposit balances to $13.1 billion, indicating robust consumer direct business momentum and a strong foundation for funding needs. The company experienced a significant 22.2% sequential increase in credit sales, reaching $7.9 billion, alongside stable fundamentals and seasonal loan growth that supports positive quarterly trends. Management's revenue guidance suggests a low single-digit percentage increase from the previous year’s adjusted level of $3.827 billion, with expectations for higher loan balances driven by new business growth and expanding retail partnerships.

Bears say

Bread Financial Holdings has experienced a decline in net interest income, decreasing by 4.7% sequentially and 8.1% year-over-year to $988 million, alongside a drop in margin by 100 basis points from the prior quarter. The company reported total revenues of $926 million, which fell by 5.8% sequentially and 8.9% compared to the previous year, indicating negative revenue trends exacerbated by competitive pressures. Additionally, the reserve as a percentage of loans, although modestly down to 11.9%, suggests potential credit quality concerns as management anticipates net charge-offs between 8.0% and 8.2%, reflecting ongoing economic headwinds.

BFH has been analyzed by 18 analysts, with a consensus rating of Hold. 17% of analysts recommend a Strong Buy, 22% recommend Buy, 44% suggest Holding, 11% advise Selling, and 6% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 18 analysts, BFH has a Hold consensus rating as of Jul 3, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $54.61, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $54.61, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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