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BKNG
Volume: 5.94M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 27 analyst ratings
Buy
Strong Buy 37%
Buy 44%
Hold 19%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings reported a 16% year-over-year revenue growth in Q4, reaching $6.35 billion, primarily due to a corresponding Gross Bookings increase of 16% to $43.0 billion. For the full year ending December 2025, the company's Net Sales Revenue rose 13.39% to $26.92 billion, alongside gross bookings increasing by 12% to $186.1 billion, reflecting robust consumer travel demand and operational efficiencies driven by AI. Additionally, the introduction and subsequent increases in the quarterly dividend signal the company's strong financial health and commitment to returning value to shareholders as it capitalizes on the growing trend of bundled travel purchases.

Bears say

The financial performance of Booking Holdings reveals concerning trends, with Economic Operating Cash Flow (EBITDAR), Net Operating Profit After Tax (NOPAT), and Economic Profit all declining year-over-year, signaling potential challenges in profitability and operational efficiency. Additionally, the Return on Capital (ROC) has decreased notably, indicating reduced effectiveness in generating returns on invested capital. Market forecasts also reflect a downturn in expected earnings per share (EPS), which could further diminish investor confidence amidst rising pressures on EBITDA margins in the core hotel business.

BKNG has been analyzed by 27 analysts, with a consensus rating of Buy. 37% of analysts recommend a Strong Buy, 44% recommend Buy, 19% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 27 analysts, BKNG has a Buy consensus rating as of Apr 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $4,568.85, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $4,568.85, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 5.94M

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