eBay (EBAY) Stock Forecast & Price Target

eBay operates one of the largest e-commerce marketplaces globally, boasting a gross merchandise volume of $75 billion in 2024, positioning it among the top ten e-commerce companies. The firm benefits from diverse revenue streams, including listing fees and advertising, and has seen a steady increase in active buyers, reaching 134 million as of 4Q, alongside significant growth in key categories such as trading cards and luxury items. Furthermore, the international market contributes over 50% of its GMV, with promising expansion efforts in Europe, indicating a strong potential for continued profitability and growth.

EBay has revised its revenue, GMV, and adjusted EBITDA estimates for 2025 down by 0.3%, 1.6%, and 2.4% respectively, due to macroeconomic uncertainty, tariff impacts, and challenges stemming from the UK consumer-to-consumer initiative. The company's revenue of $2.58 billion exceeded consensus by a marginal $10 million, yet faced headwinds from the removal of seller fees that affected overall take rates and contributed to stagnant margins amid decelerating growth. Furthermore, pressures in the consumer market, a competitive landscape, and challenging international macroeconomic conditions exacerbate eBay's near-term outlook, limiting potential market upside and raising concerns about disappointing future earnings results.