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EBAY
Volume: 3.9M

eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 26 analyst ratings
Hold
Strong Buy 15%
Buy 27%
Hold 54%
Sell 4%
Strong Sell 0%

Bulls say

eBay's projected gross merchandise volume (GMV) for 2025 is anticipated to reach $86.1 billion, reflecting an 8.2% year-over-year growth compared to the previous year's $81.9 billion. The company has also shown encouraging trends with active buyers increasing to approximately 135 million and revenue for the first quarter expected to grow by 16% to 18% year-over-year, underpinned by enhanced advertising revenue and take rate expansion. Additionally, the robust performance in international markets, generating over 50% of eBay's GMV, further cements its position as a leading player in the global e-commerce landscape.

Bears say

EBay is projected to experience a non-GAAP operating margin of 28.3% to 29.2%, which is below initial expectations and indicative of operational challenges amid a competitive e-commerce landscape. The company's significant reliance on international markets, coupled with risks such as buyer and seller churn, regulatory changes, and the need to accelerate gross merchandise volume (GMV) could hinder future growth prospects. Furthermore, eBay's shares trading at approximately 12.5 times non-GAAP EPS estimates reflect a valuation discount relative to its e-commerce peers, underscoring concerns about the firm's slower growth trajectory and competitive position globally.

eBay (EBAY) has been analyzed by 26 analysts, with a consensus rating of Hold. 15% of analysts recommend a Strong Buy, 27% recommend Buy, 54% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 26 analysts, eBay (EBAY) has a Hold consensus rating as of Apr 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $97.42, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $97.42, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 3.9M

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