
iQIYI (IQ) Stock Forecast & Price Target
iQIYI (IQ) Analyst Ratings
Bulls say
iQIYI's positive outlook is supported by a recovery in consumer sentiment, highlighted by significant domestic box office growth and a resurgence in high-quality long-form content releases, which have stabilized user engagement and subscriptions since December. The company's strategic initiatives focus on improving content quality in key genres, optimizing membership offerings, and leveraging AI for content production, all of which are anticipated to drive sustainable earnings growth and free cash flow generation. Furthermore, the pipeline of premium content and the diversification through mini-drama series are expected to enhance monetization opportunities across subscription and advertising revenue streams.
Bears say
The financial outlook for iQIYI remains negative, primarily due to a projected decline in revenue across multiple segments, with 4Q24 estimates revised down to RMB6.6 billion, representing a 14.2% year-over-year decrease. The company's challenges are reflected in its anticipated 1Q25 revenue of RMB7.1 billion, which is 10% lower than the previous year and slightly below consensus estimates. Furthermore, declines in key revenue sources, including a 15% drop in membership services and a 20% reduction in content distribution, contribute to concerns over iQIYI's financial trajectory and overall market competitiveness amid increasing pressure from rivals.
This aggregate rating is based on analysts' research of iQIYI and is not a guaranteed prediction by Public.com or investment advice.
iQIYI (IQ) Analyst Forecast & Price Prediction
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