
Kraft Heinz (KHC) Stock Forecast & Price Target
Kraft Heinz (KHC) Analyst Ratings
Bulls say
Kraft Heinz is positioned to benefit from its extensive portfolio of well-known brands and a significant retail presence that drives approximately 85% of its total sales, coupled with a growing foodservice sector. Although the company projects a challenging near-term outlook with organic sales growth expected to decline by 4.0% in the fourth quarter of 2024, it anticipates sequential improvement in 2025 as comparative sales figures become more favorable. Additionally, an increase in marketing investments, including a planned 10% boost in consumer-facing marketing spending, is expected to strengthen the brand's visibility and appeal, thereby supporting future sales momentum.
Bears say
Kraft Heinz has experienced a significant decline in US measured retail sales, with reported declines of -3.7% in 4Q24TD, accelerating from a previous -3.1% in 3Q24. The company is facing substantial challenges, as Lunchables has seen average retail sales declines of -15% since mid-April, attributed to competition from private label products and negative media coverage regarding product safety. Furthermore, the firm's 2025 and 2026 earnings per share estimates have been revised downward due to FX impacts and an overall worsening in retail volume growth trends, reflecting ongoing pressure on profitability.
This aggregate rating is based on analysts' research of Kraft Heinz and is not a guaranteed prediction by Public.com or investment advice.
Kraft Heinz (KHC) Analyst Forecast & Price Prediction
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