
Perion Network (PERI) Stock Forecast & Price Target
Perion Network (PERI) Analyst Ratings
Bulls say
Perion Network Ltd has demonstrated significant growth in its digital out-of-home (DOOH) advertising segment, with revenue increasing 57% year-over-year to $27.9 million in the fourth quarter of 2024, marking a substantial rise in its contribution to the overall Advertising Solutions revenue. The company's retail media offering has also shown impressive momentum, achieving a 62% year-over-year growth in the third quarter, further solidifying its position in the market. Additionally, Perion's focus on leveraging Generative AI tools to enhance cost efficiency and improve operational margins is expected to positively impact its profitability in 2025.
Bears say
Perion Network Ltd reported a significant decline in key financial metrics, with FY24 revenue falling by 33% year-over-year to $498.3 million, driven by double-digit declines in both Search and Open Web revenues. Adjusted EBITDA for FY24 also dropped substantially, down 70% year-over-year to $50.9 million, indicating persistent profitability challenges, with a projected margin of just 10% for FY25. Additionally, headcount reductions and ongoing risks related to advertising market conditions, competition, and regulatory pressures further contribute to a negative outlook for the company's performance.
This aggregate rating is based on analysts' research of Perion Network and is not a guaranteed prediction by Public.com or investment advice.
Perion Network (PERI) Analyst Forecast & Price Prediction
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