
Taboola (TBLA) Stock Forecast & Price Target
Taboola (TBLA) Analyst Ratings
Bulls say
Taboola.com Ltd has demonstrated a strong operational performance, with cash from operations increasing significantly to $61.9 million in Q4 2024, a notable rise from $49.8 million in Q3 2024 and even more markedly from $22.8 million in Q2 2024. The company's innovative Max Conversions product has led to a 36% increase in ad campaign usage in Q4 2024 compared to Q1 2024, underscoring its potential to drive revenue growth more effectively. Furthermore, the success of its AI-driven technologies and the synergistic effects of Taboola News are enhancing advertiser performance and facilitating faster client acquisitions, which contribute to a robust growth trajectory for the company.
Bears say
Taboola.com Ltd has revised its financial outlook for FY25, projecting a 2% year-over-year increase in net revenue to $683 million, which is 9% lower than previous estimates, alongside a 10% reduction in adjusted EBITDA estimates to $206 million. The company faces significant challenges in the advertising landscape, with rising costs and audience fatigue on social platforms leading to diminished return on advertising spend (ROAS) for advertisers, thereby limiting future revenue prospects. Furthermore, reliance on minimum guarantees from digital properties increases risk, as potential deleveraging from fixed arrangements could adversely affect revenue growth, particularly if user preferences increasingly shift towards more insulated, walled garden platforms.
This aggregate rating is based on analysts' research of Taboola and is not a guaranteed prediction by Public.com or investment advice.
Taboola (TBLA) Analyst Forecast & Price Prediction
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