
Taboola (TBLA) Stock Forecast & Price Target
Taboola (TBLA) Analyst Ratings
Bulls say
Taboola.com reported a 10% year-over-year increase in normalized revenues, excluding the ramp-up from its partnership with Yahoo, for 2024. In the third quarter of 2025, revenue per scaled advertiser increased by 11% year-over-year, demonstrating solid growth despite a comparison issue tied to the Yahoo integration. Additionally, the company achieved a 7% rise in EBITDA, which reflects stronger operational performance relative to initial expectations and highlights investor confidence, as signified by an approximate 9% increase in stock value following the third-quarter earnings report.
Bears say
Taboola.com faces significant challenges that have led to a negative outlook on its stock, primarily stemming from the competitive pressures from larger entities like Google and Amazon, which have overshadowed its performance in the native advertising space. The company's recent guidance predicts a stark 28% to 44% year-over-year decline in adjusted EBITDA for the upcoming quarter, indicating ongoing financial struggles in a slowing macroeconomic environment that adversely affects programmatic advertising. Additionally, Taboola's performance has been further hampered by foreign exchange headwinds and a broader investor sentiment shift away from online advertising platforms, especially as concerns mount regarding revenue generation amid technological changes in search algorithms.
This aggregate rating is based on analysts' research of Taboola and is not a guaranteed prediction by Public.com or investment advice.
Taboola (TBLA) Analyst Forecast & Price Prediction
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