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Volume: 3.32M
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Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 43 analyst ratings
Buy
Strong Buy 30%
Buy 28%
Hold 37%
Sell 0%
Strong Sell 5%

Bulls say

Wayfair has shown a positive trajectory in its financial performance, evidenced by a sequential increase in EBITDA margin for the third consecutive quarter, up by 224 basis points, alongside a notable improvement in U.S. net sales, which rose by 1.1%. The firm reported that its fourth-quarter net sales demonstrated resilience, flat year-over-year, contrasting previous declines in the earlier quarters of the year, suggesting a potential turnaround in sales momentum. Additionally, management's strategic decision to invest significantly in advertising—at 13.7% of sales—reflects a commitment to enhancing customer acquisition, likely positioning the company for growth in adjusted EBITDA and free cash flow in 2025 and beyond.

Bears say

Wayfair has experienced a significant decline in earnings before interest, taxes, depreciation, and amortization (EBITDA) amidst rising advertising expenditures, which have exceeded prior management expectations. The company's year-over-year growth in engagement has fallen approximately 35%, equating to a loss of around $200 million in value, with further declines anticipated in 2025 alongside flat to negative revenue projections for the upcoming quarter. Additionally, the risks associated with competition, mismanagement of resources, and potential supply chain disruptions raise concerns about customer acquisition and retention, logistics scalability, and overall profitability.

Wayfair (W) has been analyzed by 43 analysts, with a consensus rating of Buy. 30% of analysts recommend a Strong Buy, 28% recommend Buy, 37% suggest Holding, 0% advise Selling, and 5% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 43 analysts, Wayfair (W) has a Buy consensus rating as of Jul 3, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $72.16, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $72.16, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 3.32M

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