
Wingstop (WING) Stock Forecast & Price Target
Wingstop (WING) Analyst Ratings
Bulls say
Wingstop is showcasing strong growth potential with a significant increase in its global store count, reaching 2,689 locations and targeting an average unit volume (AUV) increase towards $3 million, with 10% of the store base already achieving this goal. The firm’s unique 98% franchised model allows it to generate substantial revenue from franchise royalties and advertising fees, bolstering its financial foundation despite initial soft same-store sales trends. Furthermore, Wingstop's commitment to enhancing food quality and transactional consistency through its transformational investments positions it favorably in the quick-service restaurant sector, enabling impressive unit growth and solid restaurant-level margins.
Bears say
Wingstop's financial outlook appears negative due to a significant downward revision in earnings forecasts, with the 2026 EBITDA consensus cut by 5% and EPS expectations lowered by 16%. The company is facing operational risks stemming from economic pressures such as recessions, low consumer confidence, and rising unemployment, which may adversely impact sales and franchisee expansion. Additionally, potential headwinds in the delivery segment, elevated chicken wing prices affecting store margins, and a lower-than-anticipated sales mix of key product offerings contribute to concerns about achieving future growth targets.
This aggregate rating is based on analysts' research of Wingstop and is not a guaranteed prediction by Public.com or investment advice.
Wingstop (WING) Analyst Forecast & Price Prediction
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