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Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 22 analyst ratings
Buy
Strong Buy 18%
Buy 41%
Hold 41%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies demonstrated strong financial performance, with Q4 sales reaching $1.334 billion, representing a 32% year-over-year increase, surpassing guidance expectations of 28% to 31% growth. The company's adjusted gross margin of 50.0% improved by 380 basis points year-over-year, indicating effective cost management and enhanced profitability. Additionally, the firm provided optimistic revenue guidance for 2025, projecting growth of 3% to 7%, which reflects confidence in sustained demand across its core markets and improved operational efficiencies.

Bears say

Zebra Technologies has faced a notable decline in stock performance, closing down 8% following the announcement of fiscal year 2025 adjusted EPS guidance that is 7% below market expectations. The company reported a decrease in gross margin to 48.7%, coupled with an anticipated $20 million headwind to gross profit due to recently announced tariffs, which will peak in the second quarter. Moreover, external factors such as potential global economic slowdown, increased competition, and supply chain challenges contribute to a negative outlook for the company's financial stability and growth prospects.

Zebra Technologies (ZBRA) has been analyzed by 22 analysts, with a consensus rating of Buy. 18% of analysts recommend a Strong Buy, 41% recommend Buy, 41% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 22 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Jul 1, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $269.77, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $269.77, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)


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